FEATURE

BENEFIT

Relatively new but already proven method of advertising

Industry continues to spend BIG money in this form of advertising – they realise it works – Just like TV advertising

Content continually changes

– not static like the printed page

Clarity of message. Information is ‘spread out’, Message not lost in lots of detail all at once.

Uses Video, Images, Text, Sound & Transitions

Immediately attractive to the viewer. Holds attention.

Flexible & Instantly updateable

Can respond quickly if anything changes, such as Prices, Campaigns, Promotions, Events, etc.

Advert is repeated approximately every 15 minutes

Doesn’t wait for a consumer to be in the market for a Service or Product. If they pick up a Directory they are faced with competitors as well.

In Your Face – Big & Full Colour

We use largest screens possible appropriate to its strategic location – and the content is FULL SCREEN – not divided up into sections (i.e. not like Sky Sports News) Your Advert is forced into public view.

Not easily Disregarded

Has a natural appeal and interest to the viewer, and can’t be discarded like printed material. Repetition of messages or Ads has a memorizing effect. It grabs attention and holds it.

Information can be scheduled

Promotions and campaigns can be catered for, either for individual products or a complete range, as can the advertising of job vacancies. Strategic information can be displayed at certain times, such as welcoming certain people or ‘happy hours’.

Targeted Audiences

The location of strategically placed screens allows Advertisers to focus on particular kinds of consumers, and be far more effective than blanket advertising. i.e. Advertising Dog Kennelling at a Vets.

Cost Effective

Don’t have to wait for up to a year – as in the case of a Directory, in order to change your Ad. Any changes – even midterm – saves on printing and administration costs.

Cost Justifiable

Comparing Digital Signage with traditional, static advertising shows that it is cheaper than almost all other forms of advertising, and significantly more effective. In addition, due to a more targeted approach, some Advertisers have found that they can get financial support for their advertising from their suppliers.