Do you have a Stand at a forthcoming Exhibition?
Do you have a Product Launch soon?
Do you have a future business conference or meeting in which your Company or its services need to be promoted?
These are just some applications that may require a Digital Signage system on a temporary basis.
We can help. Even if you have a movie/file already prepared, we can help.
We offer a complete solution, from creating the content, to delivery & collection of the equipment at the end of the event.
For details, Contact Us.
Traditional Advertising v Digital Signage
TRADITIONAL ADVERTISING |
DIGITAL SIGNAGE |
Content doesn’t change |
Content continually changes. Video, images & text can be displayed, sound used, and transitions further interact with the viewer. |
Conveys the same message – same Ad – until it’s re-printed |
Content can be changed in an instant, even layered to convey multiple or targeted messages |
Relies on people picking it up or waiting on their interest |
Information or adverts displayed are repeated every 15 minutes or less, every day, every week, every month for at least 12 months – creating an important connection to the audience forcing it into public view |
Doesn’t necessarily attract attention |
Digital Signage has a natural ability to attract attention, the content further adds to the appeal as well as additional public information such as events, news, sport & weather updates |
Once it’s printed – no changes can be made |
Due to the nature of Digital Signage, content can easily and quickly be changed to accommodate Advertisers needs |
Not flexible – can’t respond to changing conditions |
Digital Signage can be scheduled to display different messages from the same Advertiser or Host – such as promotions and ad-hoc events at no extra cost |
Easily disregarded |
Digital Signage has a general natural appeal. It can grab attention and hold it. Datablue Digital Signage focuses on getting the clearest and most effective message for you |
Expensive |
Digital Signage is cost effective anyway. DATABLUE Digital Signage brings it within even easier reach. Less than £1 per day! |
To put traditional advertising and Digital Signage costs in to perspective, consider a sample of the alternatives...
Mercury Newspaper
(Rate: £4.00 per 1cm column, B&W - +30% for colour)
Post-It Note size ad: £56 or £72.80 colour
Distribution: 47,000 Readership: 70% (32,900)
Midweek Newspaper
(Rate: £3.00 per 1cm column B&W - +30% for colour)
Post-It Note size ad: £42 or £54.60 colour
Distribution: 73,000 Readership: No figures available
These figures are, of course, a 'once only' print. (i.e. pay again if required for following week)
Local Pages Directory:
1/6th Page – 62mm x 64mm: £300 +VAT
¼ Page – 62mm x 94mm: £400 +VAT
Thomson Local Directory:
Business Card Size (Portrait)
B&W: £400 +VAT
Colour: £450 +VAT
Dentons Web Directory:
From £10 per month
(Search for Electrical Appliance Repairs in BS22 – Weston Area – returned 0 results!)
Business Card Size (Landscape)
B&W: £400 +VAT